Are you struggling to decide what to include in your bio for your children’s activity business? Follow these 8 steps to create a bio which really showcases your business and tells potential customers everything they need to know to decide to sign up.

1. Think about who you are trying to attract and be really clear about this in your first sentence. Leave potential customers thinking “yes, this is for me!”

  • EXAMPLE: Does your primary age child love doing craft? Come along to our weekly sessions where they can try something new each week – painting, sewing, tie-dye, making slime, and more – and we’ll take care of the mess! 

2. Make sure you speak directly to your target market – show them how your activity can help solve a problem for them. Empathise with any problems that your activity could solve for them/their child. 

  • EXAMPLE: Are you looking for activities to help your child with their self-esteem? Karate is a great activity for children who want to build their confidence and make new friends. Book your child into a free taster session today and find out how martial arts can benefit your child’s mental and physical health. 

3. Focus on what the children will gain by joining your activity – really focus on the benefits and not just the features. 

  • EXAMPLE: “All of our football coaches are first aid trained – so you know your children are in safe hands” or “we provide healthy break-time snacks and drinks – so you don’t have to worry about packing extras”. 
  • Use this formula to get started: FEATURE [what your business does/offers] so that BENEFIT [why should your customer care?]

4. Are there any questions which you get asked all the time about your activity? You could cover the answers in your bio, as this might help to overcome any objections people have to signing up? 

  • EXAMPLE: You get asked “Do I need to buy kit/uniform straightaway?”. So, include something like this in your bio: “You can wear any sports clothing for the first few sessions. We then have a team kit available to purchase for a small donation if your child would like to join for the rest of the term.”

5. Remember, reading your bio might be the first contact your customer has with your business so check your spelling. You could copy and paste the text into ‘MS Word’ (or similar) to run a spell check if you’re not sure. Spelling mistakes and grammatical errors might seem small, but they can be off putting and detract from your message. 

6. Ask someone else to read over it – ask them what they thought the main points were and for their honest opinion. You can always email it over to us too if you’d like a fresh pair of eyes (we have an in-team copywriter). 

7. If you run a free/discounted/no commitment trial session then make sure you mention this – it will help remove the risk for the customer, knowing that they can try it out before they commit to a longer sign-up period.

8. Lastly,  be sure to add any essential logistical information – where, when, how long, can parents stay and watch etc.

Follow the steps above to take the struggle out of writing your bio! Keep these points in mind and you should be able to create a bio which draws your ideal customer in and encourages them to sign up to your activity. Let us know how you get on in the comments – or, if there’s anything we can do to help then get in touch at hello@wootzoo.com.

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